Periodical (Journal)

ISSN  :   1819-1924 ( Print )   Active

Journal Asian Journal of Marketing

Aim & Scope

Asian Journal of Marketing is a broad-based scholarly journal designed to bridge the gap between theory and application. Scope of the journal covers: Consumer behavior, advertising and branding issues, sales management and personal selling, methodology and meta-theory of marketing research, international and export marketing, new product development and innovation, relating and distribution, macro-marketing and social issues, pricing and economic decision making in marketing and marketing models. [1]

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2019 - VOLUME 14, ISSUE 1
1 RESULTS in 7 msec

Private Brands Waiting to Be Purchased-the Store Image Story

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Asian Journal of Marketing , 2019 - VOLUME 14, ISSUE 1 , pp 1-9.


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