Periodical (Journal)

ISSN  :   0265-1335 ( Print )   |   1758-6763 ( Online )   Active

Journal International Marketing Review

Aim & Scope

International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: International market entry decisions and relationships; Export marketing and supply chain issues; International retailing; International channel management; Consumer ethnocentrism, country and product image and origin effects; Cultural considerations in international marketing; International marketing strategy; Aspects of international marketing management such as international branding, advertising and new product development. Key benefits: By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers. All the papers published in the journal are blind reviewed with three reviewers, and aim to communicate theoretical information clearly so it can be applied to practical situations in the real world. Key journal audiences: Academic and corporate libraries, Marketing academics, Marketing managers, Students of international marketing. [1]

Go to Website

22 RESULTS in 20 msec