Periodical (Journal)

ISSN  :   2051-0500 ( Print )   |   2051-0519 ( Online )   Active

Journal International Journal of Qualitative Research in Services

Aim & Scope

Thanks to the silent revolution of 'tertiarisation' that has been happening for the last hundred or more years, the service sector now accounts for some 80-90% of the economies of the developed world and is also the fastest-growing sector. Qualitative research is ideally suited to exploring the nature and characteristics of services, particularly given the intangibility element involved. IJQRS disseminates high-quality, peer-reviewed research, providing an avenue for methodological innovations and insights in qualitative research specifically applied to services. Topics covered include: Changing nature of services; Behaviour of service consumers; Human factors in the production of services; Service organisation and management; International and cross-cultural dimensions; Ethical and legal environment; Similarities and differences in services; Service quality and value; Marketing of services; Business and professional services; Government, community and non-profit services; Sustainable development; Innovative approaches to services research; Multidisciplinary focus of service knowledge; Miscellaneous issues affecting the service sector. [1]

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2022 - VOLUME 1, ISSUE 1
1 RESULTS in 10 msec
2022-00-00

Green marketing and customer experience in an omnichannel environment: a qualitative study

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International Journal of Qualitative Research in Services , 2022 - VOLUME 1, ISSUE 1 , p 1.

10.1504/ijqrs.2022.10052811

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