Journal Journal of Marketing and Consumer Behaviour in Emerging Markets

Gender and socio-economic differences in South African consumers’ sentiments toward marketing practices

No authors listed.

10.7172/2449-6634.jmcbem.2023.2.1

Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs

No authors listed.

10.7172/2449-6634.jmcbem.2023.2.2

Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents

No authors listed.

10.7172/2449-6634.jmcbem.2023.2.3

Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective

No authors listed.

10.7172/2449-6634.jmcbem.2023.2.4