Aim & Scope
Efficient integration of mathematical techniques and marketing intelligence is of crucial importance for a successful business forecasting process. IJBFMI, a fully refereed journal, publishes articles that link current practice and theory in the business forecasting field. This includes new forecasting domains (e.g. rule-based forecasting, fuzzy logic forecasting, spline regression forecasting, etc.) and the growing area of business/marketing intelligence involving environmental scanning, “brain" monitoring, innovative intelligence methodologies, coopetition, strategic decision support systems, etc. Topics covered include: Business forecasting process, principles and competitions; Time series forecasting methods; Marketing intelligence; Judgmental and new products forecasting; Forecasting for the supply chain and in business; Biases of the forecasting manager; Seasonal and weather adjustments; Adjusting for special events (promotions, strikes); Financial and budget forecasting; Marketing forecasting, forecasting software, e-forecasting. [1]
2024 - VOLUME 9, ISSUE 3
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) , 2024 - VOLUME 9, ISSUE 3 , pp 243-270.
N Pagan , K Pagan , J d , ... , e Oliveira
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) , 2024 - VOLUME 9, ISSUE 3 , pp 271-299.
A d , e Camargo , M d , e Oliveira
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) , 2024 - VOLUME 9, ISSUE 3 , pp 300-317.
Live stream marketing and consumer behaviour of the online consumers in Jordan
A Mohammad , N Sana' , a Nsour , L Mohammad
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) , 2024 - VOLUME 9, ISSUE 3 , pp 318-330.
The growth of financial technology: a bibliometric and historical analysis
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) , 2024 - VOLUME 9, ISSUE 3 , pp 331-354.