Aim & Scope
Quantitative Marketing and Economics publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. [1]
2024
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing
Quantitative Marketing and Economics (QME) , 2024
Watching intensity and media franchise engagement
Quantitative Marketing and Economics (QME) , 2024
Correction to: Better with buy now, pay later?: a competitive analysis
Quantitative Marketing and Economics (QME) , 2024
Testing a theory of strategic multi-product choice
Quantitative Marketing and Economics (QME) , 2024
Simulated maximum likelihood estimation of the sequential search model
J Chung , P Chintagunta , S Misra
Quantitative Marketing and Economics (QME) , 2024
Investigating complementarities in subscription software usage using advertising experiments
Quantitative Marketing and Economics (QME) , 2024