Periodical (Journal)

ISSN  :   1570-7156 ( Print )   |   1573-711X ( Online )   Active
Aim & Scope

Quantitative Marketing and Economics publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. [1]

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2023
16 RESULTS in 19 msec
2023-12-15

Better with buy now, pay later?: A competitive analysis

No authors listed.

Quantitative Marketing and Economics (QME) , 2023

10.1007/s11129-023-09271-y

0 0

2023-11-28

The pricing strategies of online grocery retailers

No authors listed.

Quantitative Marketing and Economics (QME) , 2023

10.1007/s11129-023-09273-w

0 0

2023-11-23

Identification in english auctions with shill bidding

No authors listed.

Quantitative Marketing and Economics (QME) , 2023

10.1007/s11129-023-09274-9

0 0

2023-07-27

From uniform to bespoke prices: Hotel pricing during EURO 2016

No authors listed.

Quantitative Marketing and Economics (QME) , 2023

10.1007/s11129-023-09264-x

0 0