Periodical (Journal)

ISSN  :   2050-3318 ( Print )   |   2050-3326 ( Online )   Active

Journal Journal of Marketing Analytics

Aim & Scope

Marketing analytics lies at the heart of the contemporary wave of data driven decision-making, and strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. The Journal of Marketing Analytics (JMA) aims to foster new insights into the ways that companies approach their markets, adjust to changing market conditions, and respond to new competitors. Journal of Marketing Analytics combines the rigor of carefully controlled scientific research methods with applicability of real world case studies, making it an ideal resource for academics and practitioners alike. Academics can stay in touch with the latest developments in this field, while marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. [1]

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